Smartwool has set a north star to be climate positive—to do more than offset the bad, but leave the environment better than we found it.

That’s why we’re looking at our entire value chain and identifying areas where we can go further than just reducing our environmental impact

and, instead, help revitalize the earth we love to explore.

100% Climate Positive Wool Sourced

What it means:

To have a positive impact on nature, we need to source wool from producers using practices that remove more carbon dioxide from the atmosphere than what is emitted during production.

And on-farm emissions associated with our wool account for up to 58% of our product carbon footprint.

How we'll get there:

We joined forces with the New Zealand Merino Company to launch the ZQRX regenerative wool platform. Our growers are on the path to sequestering carbon, improving biodiversity and bettering the planet.

100% Regenerative, Recycled, or Responsibly Sourced Renewable Materials

What it means:

We are on a journey to use the most sustainable materials available, while still focusing on durability and equipping you to perform at the highest level.

How we'll get there:

When it comes to packaging, we’ve proudly joined the Responsible Packaging Movement to collaborate across the outdoor industry to eliminate polybags in our supply chain. We’re also committed to eliminating single-use plastics in our packaging by 2025.

When it comes to products, we are converting our virgin synthetic fibers to recycled wherever possible while we continue to develop natural performance solutions. Learn more about VF Corporation’s sustainable materials vision and goals here.

Shift Towards a more Circular Business Model

What it means:

We’re focused on closing the loop—making it our mission to design products to be loved and last, but eventually can be disassembled, recycled, and enter systems that extend the lifetime of our products.


How we'll get there:

Whether it's recycling old socks into new ones, taking fabric scraps and creating a whole new material, or helping you sell your old base layer to a lucky new customer (coming soon), we got you.


Designing products for minimal waste and future disassembly.
Collecting preconsumer manufacturing waste for future products.
Collecting old socks to be recycled into new products.
Exploring opportunities for apparel resale and repair.



Recycle your unwanted socks with Smartwool


The Second Cut™ Program is available only in the USA, we currently working on an European version which will be available soon. Stay tuned!