Smartwool Official Store

Introducing ZQRX

We're working with ZQRX wool growers to bring the most responsible and renewable Merino to you. Using a Regenerative Index platform, growers are improving and measuring how much they give back to the environments during their farming practices.

What Matters

We have some big sustainability, circularity, and social impact goals. And we plan on living up to them. We're sharing this with you, our community, because we want you to join us on this journey.

Plant-Based Dyes

We're switching to eco-conscious plant-based dyes in select colours of our Merino 150 and 250 apparel. From its sustainable nature to the plants that make it happen, dive deeper into our new dyeing process on our What Matters Hub.