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We make Merino wool socks and apparel to fuel adventures outside.

Because we want to help you go far and feel good.

 

Best Sellers

Mens Womens
Men's Curated Balabar No Show | SMARTWOOL
Men's Curated Balabar No Show | SMARTWOOL

Men's Curated Balabar No Show

Special Price £7.00
-50%
Regular Price £13.99
Men's Curated Balabar Crew | SMARTWOOL
Men's Curated Balabar Crew | SMARTWOOL

Men's Curated Balabar Crew

Special Price £10.00
-50%
Regular Price £19.99
Men's Beach Day Crew | SMARTWOOL
Men's Beach Day Crew | SMARTWOOL

Men's Beach Day Crew

Special Price £12.00
-50%
Regular Price £23.99
Men's Fantastic Flamingos Crew | SMARTWOOL
Men's Fantastic Flamingos Crew | SMARTWOOL

Men's Fantastic Flamingos Crew

Special Price £12.00
-50%
Regular Price £23.99
Men's Merino Sport 150 Glouton Tee | SMARTWOOL
Men's Merino Sport 150 Glouton Tee | SMARTWOOL

Men's Merino Sport 150 Glouton Tee

Special Price £27.50
-50%
Regular Price £54.99
Men's Everyday Exploration Pocket Tee | SMARTWOOL
Men's Everyday Exploration Pocket Tee | SMARTWOOL

Men's Everyday Exploration Pocket Tee

Special Price £37.50
-50%
Regular Price £74.99
Men's Merino 150 Baselayer Short Sleeve | SMARTWOOL
Men's Merino 150 Baselayer Short Sleeve | SMARTWOOL

Men's Merino 150 Baselayer Short Sleeve

£59.99
Men's Merino 150 Pocket Tee | SMARTWOOL
Men's Merino 150 Pocket Tee | SMARTWOOL

Men's Merino 150 Pocket Tee

Special Price £36.50
-50%
Regular Price £72.99
Men's Merino 150 Baselayer Short Sleeve | SMARTWOOL
Men's Merino 150 Baselayer Short Sleeve | SMARTWOOL

Men's Merino 150 Baselayer Short Sleeve

Special Price £30.00
-50%
Regular Price £59.99
Men's Merino Sport 10'' Short | SMARTWOOL
Men's Merino Sport 10'' Short | SMARTWOOL

Men's Merino Sport 10'' Short

Special Price £31.50
-50%
Regular Price £62.99
Men's Merino 150 Boxer Brief | SMARTWOOL
Men's Merino 150 Boxer Brief | SMARTWOOL

Men's Merino 150 Boxer Brief

£39.99
Men's Merino 150 Print Boxer Brief | SMARTWOOL
Men's Merino 150 Print Boxer Brief | SMARTWOOL

Men's Merino 150 Print Boxer Brief

Special Price £22.50
-50%
Regular Price £44.99
Women's Curated Surfing Flamingo No Show | SMARTWOOL
Women's Curated Surfing Flamingo No Show | SMARTWOOL

Women's Curated Surfing Flamingo No Show

Special Price £7.50
-50%
Regular Price £14.99
Women's Secret Sleuth No Show | SMARTWOOL
Women's Secret Sleuth No Show | SMARTWOOL

Women's Secret Sleuth No Show

Special Price £6.00
-50%
Regular Price £11.99
Women's Curated Surfing Flamingo Crew | SMARTWOOL
Women's Curated Surfing Flamingo Crew | SMARTWOOL

Women's Curated Surfing Flamingo Crew

Special Price £10.00
-50%
Regular Price £19.99
Women's Hike Light Down the River Print Crew | SMARTWOOL
Women's Hike Light Down the River Print Crew | SMARTWOOL

Women's Hike Light Down the River Print Crew

Special Price £11.00
-50%
Regular Price £21.99
Women's Hike Ultra Light Crew | SMARTWOOL
Women's Hike Ultra Light Crew | SMARTWOOL

Women's Hike Ultra Light Crew

Special Price £9.00
-50%
Regular Price £17.99
Women's Merino Sport 150 Pocket Tee | SMARTWOOL
Women's Merino Sport 150 Pocket Tee | SMARTWOOL

Women's Merino Sport 150 Pocket Tee

Special Price £32.50
-50%
Regular Price £64.99
Women's Merino Sport 150 Mountain Reflection Tee | SMARTWOOL
Women's Merino Sport 150 Mountain Reflection Tee | SMARTWOOL

Women's Merino Sport 150 Mountain Reflection Tee

Special Price £27.50
-50%
Regular Price £54.99
Women's Merino Sport 150 Bunch of Pineapples Tank | SMARTWOOL
Women's Merino Sport 150 Bunch of Pineapples Tank | SMARTWOOL

Women's Merino Sport 150 Bunch of Pineapples Tank

Special Price £22.50
-50%
Regular Price £44.99
Women's Seamless Strappy Bra | SMARTWOOL
Women's Seamless Strappy Bra | SMARTWOOL

Women's Seamless Strappy Bra

£49.99
Women's Merino 150 Bikini | SMARTWOOL
Women's Merino 150 Bikini | SMARTWOOL

Women's Merino 150 Bikini

Special Price £13.50
-50%
Regular Price £26.99
Women's Merino 150 Print Bikini | SMARTWOOL
Women's Merino 150 Print Bikini | SMARTWOOL

Women's Merino 150 Print Bikini

Special Price £15.00
-50%
Regular Price £29.99
Women's Merino Sport Lined Short | SMARTWOOL
Women's Merino Sport Lined Short | SMARTWOOL

Women's Merino Sport Lined Short

Special Price £29.50
-50%
Regular Price £58.99
Discover

The best hikes require the best socks. Our PhD® Hike socks are designed to help take care of your feet through every trailhead, switchback and summit.

Discover
Discover
Discover
Discover

SUSTAINABLE

We Want

to Make

It Better

Discover

More Natural

Our Merino 150 natural performance apparel is designed for comfort and versatility.

Bring it with you wherever you go.

Learn more

Shop Womens

Shop Mens

Must Haves

Womens Mens
Women's Hike Light Down the River Print Crew | SMARTWOOL
Women's Hike Light Down the River Print Crew | SMARTWOOL

Women's Hike Light Down the River Print Crew

Special Price £11.00
-50%
Regular Price £21.99
Women's Hike Ultra Light Crew | SMARTWOOL
Women's Hike Ultra Light Crew | SMARTWOOL

Women's Hike Ultra Light Crew

Special Price £9.00
-50%
Regular Price £17.99
Women's Hike Medium Crew | SMARTWOOL
Women's Hike Medium Crew | SMARTWOOL

Women's Hike Medium Crew

£19.99
Women's Hike Ultra Light Crew | SMARTWOOL
Women's Hike Ultra Light Crew | SMARTWOOL

Women's Hike Ultra Light Crew

Special Price £9.00
-50%
Regular Price £17.99
Women's Hike Medium Crew | SMARTWOOL
Women's Hike Medium Crew | SMARTWOOL

Women's Hike Medium Crew

£19.99
Women's Hike Medium Crew | SMARTWOOL
Women's Hike Medium Crew | SMARTWOOL

Women's Hike Medium Crew

£19.99
Women's Hike Medium Crew | SMARTWOOL
Women's Hike Medium Crew | SMARTWOOL

Women's Hike Medium Crew

£19.99
Women's Hike Light Crew | SMARTWOOL
Women's Hike Light Crew | SMARTWOOL

Women's Hike Light Crew

£18.99
Women's Hike Light Crew | SMARTWOOL
Women's Hike Light Crew | SMARTWOOL

Women's Hike Light Crew

Special Price £9.50
-50%
Regular Price £18.99
Women's Hike Light Crew | SMARTWOOL
Women's Hike Light Crew | SMARTWOOL

Women's Hike Light Crew

Special Price £9.50
-50%
Regular Price £18.99
Women's Hike Light Crew | SMARTWOOL
Women's Hike Light Crew | SMARTWOOL

Women's Hike Light Crew

£18.99
Trekking Heavy Crew | SMARTWOOL
Trekking Heavy Crew | SMARTWOOL

Trekking Heavy Crew

£21.99
Hike Light Margarita Crew | SMARTWOOL
Hike Light Margarita Crew | SMARTWOOL

Hike Light Margarita Crew

£19.99
Hike Light Margarita Crew | SMARTWOOL
Hike Light Margarita Crew | SMARTWOOL

Hike Light Margarita Crew

Special Price £10.00
-50%
Regular Price £19.99
Hike Light Desert Solitaire Print Crew | SMARTWOOL
Hike Light Desert Solitaire Print Crew | SMARTWOOL

Hike Light Desert Solitaire Print Crew

Special Price £10.50
-50%
Regular Price £20.99
Hike Liner Crew | SMARTWOOL
Hike Liner Crew | SMARTWOOL

Hike Liner Crew

£14.99
Hike Light Crew | SMARTWOOL
Hike Light Crew | SMARTWOOL

Hike Light Crew

£18.99
Hike Light Crew | SMARTWOOL
Hike Light Crew | SMARTWOOL

Hike Light Crew

£18.99
Hike Light Crew | SMARTWOOL
Hike Light Crew | SMARTWOOL

Hike Light Crew

£18.99
Hike Medium Crew | SMARTWOOL
Hike Medium Crew | SMARTWOOL

Hike Medium Crew

£19.99
Hike Medium Crew | SMARTWOOL
Hike Medium Crew | SMARTWOOL

Hike Medium Crew

£19.99
Hike Medium Crew | SMARTWOOL
Hike Medium Crew | SMARTWOOL

Hike Medium Crew

£19.99
Mountaineering Extra Heavy Crew | SMARTWOOL
Mountaineering Extra Heavy Crew | SMARTWOOL

Mountaineering Extra Heavy Crew

£24.99
Hike Light Crew | SMARTWOOL
Hike Light Crew | SMARTWOOL

Hike Light Crew

£18.99

The Gold Standard of Merino Wool

Our ZQ-Certified Merino wool is responsibly sourced with the highest standards of animal welfare, social responsibility, and fiber quality in mind.