We will always protect
what we love.
We believe in doing everything we can to sustain and preserve our one-of-a-kind, awe-inspiring environment so that everyone has the opportunity to experience the joy of the outdoors.
Smartwool was founded out of a deep love for the outdoors. We’re happiest when we’re mountain biking through aspens, skiing fresh powder, and hiking ridgelines. We believe the places we play should be protected and shared.
That’s why we set up a our environmental advocacy program and partner with organizations that are fighting to protect our most treasured places and fostering a love of the outdoors in future generations.
European Outdoor Conservation Association
The outdoor community making a difference through conservation.
Big City Mountaineers
Instilling critical life skills in under-resourced youth through transformative wilderness experiences.
Pairing at-risk youth with adult mentors in the great outdoors.
The Conservation Alliance
Protecting and restoring our country’s wild and iconic landscapes.
The Nature Conservancy
Conserving the lands and waters on which all life depends.
Protect Our Winters
Mobilizing the outdoor sports community to lead the charge toward positive climate action.