First, Not Finished.

We didn’t discover Merino wool, but we knew it would take better care of your feet. So we put it in socks. And since then, we’ve been developing and innovating new ways to stretch the limits of our favorite natural fiber. Because the better we can help you take care of your feet, the more you can see and do and live and push yourself outside.

Classic Hike

In 1994, we invented the first ever Merino wool performance sock—the Classic Hike. They are our origin story. The catalyst. The beginning.

Get After It

Seasoned trail veteran? Or trying hiking out for the first time? We’ve put together some tips, tricks, and musing to help get you into the comfort zone as you head out on the trail.