We create apparel
so you can go far
and feel good

we exist to bring comfort,
confidence and community
to a life lived outside.

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We want you to
go far and feel good.

We are people who believe that time outside
is valuable, restorative, and essential for everyone.

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APPAREL

All it takes is the right gear.

After figuring out that it was so beneficial in socks, we started making Merino wool apparel. We think that Merino wool clothing is key to staying comfortable in the outdoors.

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SOCKS

We were the first to use Merino wool in socks.

Over 25 years ago, we started making our merino wool socks in order to spend more time outside.

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Why Wear Smartwool?

The Merino Smartwool uses is super soft and not the scratchy wool your grandparents used. The fabrics selected for next-to-skin tops and bottoms are made from super fine micron fibers.

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The Art of the Outdoors

This season, we have collaborated with three unique and talented artists, athletes, and storytellers to bring to life their unique blend of self expression, passion, and love of the outdoors.

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